Luna is designed to help you keep on top of your personal finances without needing a finance degree. We’re going to build the best budgeting app for simple, clear budget tracking with a free tier that is actually better than what most existing paid budgeting apps provide.
Money feels noisy. We’re going to make it quiet.
We totally get it! The daily grind of juggling banking apps, broken budgets, and confusing money rules is exhausting. That’s why our philosophy is simple: clarity over complexity, guidance over guilt
With Luna, we will build a smarter budgeting app with straightforward budget tracking and a calm finance tracker that actually helps.
What “calm money” means at Luna
We promise fewer complex decisions and better defaults meaning that you spend less time thinking “is this the right category” and more improving your finances.
We will give you gentle nudges, not alarm bells. We won’t scream in your face when you spent £1 over your budget.
Privacy baked in. That’s right! Nobody will be able to see your financial data at Luna. We are designing with privacy in mind, meaning you can budget those guilty expenses without judgement.
Early feature set
You can provide your existing bank accounts in one view! Our intelligent systems will take the data you provide us and ease those into useful categories. You will also be able to attach documents to each transaction such as digital copy of receipts.
You will also be able to edit the default categories we provide or add more. Our categories will also be in plain non-complex language. Complex categories such as “Financial Accountancy Services” become “Money Services.”
We will design Luna around the Three F’s: Fundemental, Fun & Future. What this means for you is that every transaction will be categorised into the above and assigned an appropriate category by Luna.
Who Luna is for
Luna is designed for everyone. You will not need to be financially literate to understand Luna.
We’ve kept in mind the following people:
- People who hate spreadsheets but want control
- Weekly-paid workers who cannot worth with monthly budgets
- Impulse spenders who want to control their spending
Post-Launch Roadmap
Once Luna has been released, we will work on the following features:
- Banking connections
- Export options such as sharing your budget to a spreadsheet (such as sharing to an accountant)
Pricing Model
We believe in a fair pricing model, one that keeps in mind the cost of living crisis that is affecting the poorest of society the most.
Luna will be free at launch and our core functionality will be included in the free tier.
Luna will offer a paid tier which will provide much more advanced tracking, automated banking connections (when available) and priority support. Our paid tier will be priced at £9.99/month, or £25.99/quarter (13% off), or £99.99/year (16% off).